Promotional T-Shirt Marketing
Advertising On The Go
During an industry conference event with roughly two thousand attendees, five of us from United Press Printing | UPP each wore a shirt with a company logo on the back saying “ask me about custom t-shirts”. We stood out so much that many people thought there were at least twenty of us walking around because they saw our logos so often among the masses of suit jackets. On top of that, people did just what our shirts asked them to do, which created an opportunity for to discuss what we do best.
Organizers of fundraising races hand out T-shirts branded with the charity and sponsors of the event. Runners proudly wear these shirts and are free, walking billboards for these brands.
Why do companies do this? Simple. It’s cheap, effective and creates a tribe of devoted fans and employees who become brand ambassadors everywhere they go in the community. It’s a small investment for more business.
When people think of branded clothing, they sometimes think of boring corporate polos. But that doesn’t have to be the case. You can be creative with your clothing, but the most important thing is to create conversation.
For some brands, this has to do with being part of a tribe. For instance, when I wear a Yankees hat, I get stopped all the time by people who want to talk about the team. I’m not a Yankees fan, but I like the hat. By simply wearing the hat, I attract big fans of the brand that want to talk. That’s powerful marketing.
But you don’t have to be a big, classic brand for this to work. Every time I wear branded clothing, someone comments and asks me about my company.
Think of one of your favorite shirts. Maybe you keep it around because it has a little swoosh checkmark, or maybe it’s just comfortable.
Companies spend millions of dollars each year just to make sure their brand can be seen everywhere. They do this to build brand awareness & brand loyalty.A basic t-shirt is effective for this because it is free mobile advertising and it’s also something that someone builds an emotional connection to. A Happy Customer = A Loyal Customer.